RAD Media

Who we are

We are a premium youth media group with a monthly reach of 120 million.

We own, operate and scale differentiated media brands that speak to distinct segments of Gen Z and Gen A — monetised through advertising, content IP, partnerships and an integrated creative studio.

Explore our brands

CULTED

Culted

Our most influential, premium media brand for new generations, delivering taste and aspiration.

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XO

XO

A hyper-feminine youth media brand — playful and expressive.

Explore XO
RAD STUDIO

Rad Studio

Our creative and production studio catering to over 75 global brands.

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KNOW YOUR FASHION

Know Your Fashion

A new video podcast — coming soon.

Explore Know Your Fashion